You have a blog and want to attract more attention, or you are a professional copywriter who loves to be updated, or maybe you are a salesman that wants the formula for the most successful ads. Keep reading, you are in the right place!
These 4 headline tips will help you make the best headline in zero time, now and always.
1. Questions
You have seen that before and you will continue to see it even in big magazines and articles. They are eye-catching, makes your audience curious, and often speak to their ego. Like this one “Are you too creative for a 9 to 5?” or “….”
⚠️ Questions that can be answered with “yes” or “no” are tricky.
For example “Are your flowers always dry?”. If they are they already know it, so this is no longer a question for them, is a reminder — If you have a solution to offer, this will sell!
On the other hand, maybe they want proof or confirmation.
For example “Are you too creative for a 9 to 5?”. Yes, they know it, but if they are still going to click it, probably they have self-doubt. — They may be confused so is hard to get a sale here but they are defiantly going to remember your question.
So, use yes or no questions wisely.
2. Numbers
Nothing is more eye-catchy than numbers. Ether we speaking about the “9 best recipes for Christmas eve” or “5 best cars to buy in 2023” or even “5 secret Instagram hacks (2023)”
3. Simplicity
Be like Marie Kondo, keep your copy simple and direct. Nothing fancy here, just tell them what they want to know.
Like “How to make homemade ice cream” or “Organize your closet with these easy steps”. These type of headlines works better with task-driven advices or products/services.
4. Statement
Last but surely not least, make a statement. In my opinion ether, you are a fun or hatter of this. Is bolt, is direct, is aggressive marketing.. is a scam in most cases.
Use that kind of headline if your content has something to add to it.
For example “How to build your brand in 30 days” Yes, is bold, makes a statement yet is helpful.
On the other hand, “Be a millionaire at 25” is bolder and more eye-catchy but it probably has nothing new to add, it seems more like click-bait.
Save those easy 4 tips for later!
